Sir, - We'd like to join with Robert Greacen (letters, January 13th) in his praise of Premier Dairies for their innovative use of the Premier milk carton as a new medium for contemporary Irish poetry. Mr Greacen's own contribution is a particularly fine example.
Much praise is indeed due to Theo Dorgan of Poetry Ireland for his invaluable assistance in selecting the poets and co ordinating the work. However, the lion's share of the praise must go to our enlightened client Premier Dairies for their initiative. We may even immodestly save some praise for the team here at McCann Erickson Advertising who managed the project. - Yours, etc.,
Copy Chief
McCann-Erickson Dublin, Canada House, Stephen's Green, Dublin 2.