Madam, – The Drinks Industry Group of Ireland should be happy that people have taken heed of those tiny messages included in their advertisements informing us to “drink responsibly”. Might this also be a reason for the reduction in our alcohol consumption? No, I didn’t think so either. – Yours, etc,
Madam, – The continuing campaign to cut our nation’s alcohol consumption is to be applauded.
However, there is one simple step that could be taken which would undoubtedly help pub customers to realise how much they are consuming – that is the restoration of traditional measures for the dispense of spirits. With quarter gills, fifth gills and sixth gills, people knew exactly what they were getting. It can be no coincidence that the rise of problem drinking amongst both young and old has entirely followed metrication of pub measures. – Yours, etc,