Call for review of ESB price strategy

A chara, – The recent announcement by ESB Electric Ireland requiring customers to use direct debits and e-statements in order…

A chara, – The recent announcement by ESB Electric Ireland requiring customers to use direct debits and e-statements in order to avail of discounts will further disadvantage older people and the growing number of ESB Electric Ireland customers who are unemployed (Front page, April 4th).

While ESB Electric Ireland’s proposed discounts have been portrayed as being in the consumer interest, the company is actually showing scant consideration for its many loyal customers who have traditionally used a variety of methods to manage their bill payments.

From the point of view of fairness and social inclusion, it is entirely wrong that ESB Electric Ireland’s latest offering of discounted prices penalises those already struggling financially and who are doing their best to make regular payments to pay off their bills. For example, cash-strapped customers who have been paying their bills in weekly instalments of €5 to €10 will now, if they are to avail of the discounts, have to sign up to making a minimum weekly payment of €15.

This will inevitably cause hardship and result in increased levels of bad debt and more people being disconnected.

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The Society of St Vincent de Paul last year disclosed that it had paid out about €4 million to help people who were struggling to pay their bills.

Even in the face of this evidence, ESB Electric Ireland has pressed ahead with this plan which will further disadvantage the most vulnerable in our society.

We in the IPU are also concerned that the proposed discounts discriminate against those without access to banking facilities or broadband – for online billing – including many older people and those living in the more remote parts of the country. – Is mise,

BRIAN McGANN,

General Secretary,

Irish Postmasters Union,

Prospect Road,

Glasnevin, Dublin 9.