Madam, - Following the realisation that Aer Lingus had mistakenly offered €5 transatlantic fares, was there no one around the airline's top table who could see a golden possibility to turn a potential disaster into one of the greatest free PR opportunities in the company's history?
Where was the PR guru who could imagine the positive publicity that would have followed putting up of the hand, admitting of the error, laughing it off, honouring the tickets, and cheerfully waving off of the lucky travellers, with the media in attendance? - Yours, etc,
JANE SHORTALL,
Moulis,
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France.