UBC Media Group has announced a partnership with record company BMG Entertainment to begin an online subscription service for pop band Westlife on October 29th.
The introduction of the website www.westlife.comwhich includes the subscription service 'Westlife Platinum', will coincide with the release of Westlife's new album, World of Our Own,on November 12th.
‘Westlife Platinum’, thought to be the first subscription service of its kind in the UK, will enable fans to access content such as behind-the-scene footage, interviews, interactive features, breaking news and gossip, videos and music.
Services such as priority booking for tickets, offers of exclusive merchandise, free SMS and ringtones, and exclusive mobile phone downloads will also be made available.
Content will be managed by The BigblueC, part of UBC Media Group’s production division.
"The partnership makes perfect sense for both BMG Entertainment and Unique," UBC head of content Ms Anna Burles said.