There's a subdued air as you walk through Kusadasi's Bar Street.
There is no music, few young men try to lure you into their bar for "just one drink", and there is hardly a whiff of fish and chips.
Turkish coastal resorts are in mourning following last week's earthquake which killed at least 12,500 people.
"We are sure that you understand our deep grief. God bless them," read the sign outside the Authentic Bar and Disco in Kusadasi, about 680 km south of Istanbul.
"We have to turn the sound down," said Mr Fehmi Boyzyigit, a security guard outside the bar, referring to an Interior Ministry decree ordering a mourning period until the end of September for the quake victims. "We are very sorry, of course, but we will lose lots of money."
Kusadasi, on the Aegean coast south of Izmir, is a favourite hotspot with Irish, British and German tourists.
Some Turkish resorts, already struggling because of a spate of cancellations in response to a threat of violence by Kurdish rebels after the capture and trial of their leader, Abdullah Ocalan, fear the ministry's directive could ruin them.
"The police came three days ago and told us about the decree," said Mr Hakan Unsal, owner of Molly Malone's Irish pub.
"We had been playing quiet music ever since the earthquake anyway, but this is a tourist spot after all. Now we will suffer. Is that the answer to the problem?"
In the Old Town, a maze of bars in the courtyards of converted houses, bar owners also fear the worst.
"Because the clientele is Turkish, the Ocalan thing didn't affect us at all. But the earthquake is ruining us," said a waiter at the Heaven Bar.
The Interior Ministry issued a decree on Sunday calling on leisure and entertainment centres to keep their activities low-key at a time of national mourning.
The decree has not only affected business in the holiday towns on the Aegean coast, but there is no horse racing, soccer league matches or live concerts.
"I'm going to do the rounds now," said a police officer listening to his police radio in Bar Street. "They're not happy, but there hasn't been a problem so far."
Tourists in the bars and discos were unaware of the quake as the music thumped under their feet.
"I don't think it's a good idea," said Ms Sarah Foley, from Canada. "This country needs money, but people can't stay out late and spend their cash now."
"I don't like it, but I understand it because there are a lot of people dead," said added Ms Katherine Nilssen, from Norway. "It's bad because it happened during my holiday."
Ms Sue Doyle, of Leeds, England, was a rare supporter of the authorities: "It's good actually. It's respectful. And it hasn't badly affected my holiday."
AFP adds:
Turkey's main Kurdish rebel group, the Kurdistan Workers Party (PKK), announced yesterday that its armed forces had started their withdrawal from Turkish territory, in line with an appeal from its imprisoned chief, Abdullah Ocalan.
The PKK statement also said that Turkey's earthquake last week "showed how much the Turkish state has been concentrating on a war with the Kurds for the last 15 years, which left Turkish society disorganised when confronted with such a catastrophe".