Dublin City Council may insist its official title is The Spire of Dublin but a lot of people have been coming up with snappier alternatives. For weeks now, letter-writers to The Irish Times have been exercised by this lofty subject.
An early proposal was ASpire followed by the equally pithy InSpire. Then correspondents got creative looking to the beleaguered main street and the structure's similarity to a hypodermic syringe, for inspiration.
So we had calls for The Gleaming Tower of Pizza Land, the Tip, The Stiletto in the Ghetto, along with a nod to Neil Young and his song, The Needle and the Damage Done.
It was suggested that gardaí should place surveillance cameras on the monument and that we should simply call the thing The Spyer. Some ideas have been worse than others.
Those who thought up The Why? In the Sky, The Eyeful Tower, The Nail in the Pale, The Height of Folly and The Taper Near the Scraper were, with all due respect, scraping the bottom of the nickname barrel.
Milligan (Spike) has proved popular with those who wish to honour the late comedian while suggested names with an Irish dimension include O'Cone.
The National Graves Association suggested An Claidheamh Solais (The Sword of Light) to recognise both the Irish language and honour Pádraig Pearse. Other Irish-language names have included An Tur Solais (The Light House).
Some hoped the Spire might be named after Countess Markievicz but the campaign for The Brian Boru or alternatively The Clontarf Spike is gaining increasing ground.
Fianna Fáil TD Mr Martin Brady released a statement yesterday saying it should be named The Brian Boru Spire after "the man who changed Dublin forever in 1014".
Recent contenders among the letters to this newspaper have included The North Pole and the utterly appropriate Metro Pole - the monument is close to where the old Metropole cinema and restaurant once stood. Another clever clogs came up with The Opinion Pole.
Senator David Norris, who watched the Spire go up from the roof garden of his home on North Great George's Street, said yesterday the structure was "gigantically out of scale" and that if it fell over it would land in his living room.
Mr Norris said the rush to nickname the structure was an endearing trait in Dubliners and was an attempt to humanise art works such as Molly Malone (The Tart with the Cart) and Anna Livia (The Floosie in the Jacuzzi.)