A National Safety Council campaign to make this October bank holiday weekend "crash-free" began today, launched by Minister of State at the Department of the Environment Mr Bobby Molloy.
Three hundred and twenty-three people have been killed on Irish roads so far this year. In October of last year 40 people died on the roads – four died over the Bank Holiday, according to the National Safety Council (NSC).
Mr Molloy said speeding, drink driving and not wearing seat belts are the three main causes of serious injury and deaths on Irish roads.
He said the ‘rigorous enforcement’ of road traffic laws by gardaí was having a positive affect and that road deaths this year were slightly down on last year.
"While positive action was being taken the primary responsibility for safe driving ultimately falls on the road user," Mr Molloy said.
The NSC is investing over £100,000 in this year's Only the Good Die Youngcampaign, which incorporates TV and radio adverts.
Night-clubs, live music venues and more than 1,000 pubs around the state will display posters and flyers reinforcing the campaign message.
Companies employing large numbers of young workers have also been targeted.