Panasonic and Microsoft Corp. have announced plans to implement Microsoft Windows Media (TM) Technologies across a range of Panasonic-brand consumer devices.
The two companies revealed the first example of the new product at a keynote address by Bill Gates earlier today, with the unveiling of the new Panasonic DVD player model DVD-RV32, the first of many Panasonic DVD players that will support Windows Media Audio (WMA).
"This is a significant evolutionary step in the convergence of digital media technology with traditional audio and video consumer electronics," said Dave Fester, general manager of the Windows Digital Media Division at Microsoft.
"Today Panasonic, one of the leading consumer electronics brands in the world, ushers in a new era for consumers that will make it easier than ever to bring their digital media from their PC right into their living room."
The announcement and the launch of the new product will ensure that Windows Media Technologies will maintain its position as the industry standard by consumer electronics companies.
Windows Media is now supported by the leading chip manufacturers for DVD and CD players and is incorporated into more than 100 consumer devices.