Gary Lineker today launched his bid to rescue Leicester City with the vowed not to let the club "go to the wall".
The former Filbert Street favourite is part of a consortium which is bidding to get the cash-strapped Foxes out of the hands of the administrators and back into the Barclaycard Premiership.
And, at a press conference at the club's new Walkers Stadium this morning, Lineker explained why he got involved with a potential buy-out of the club.
He said: "Leicester have been in a financial mess with administration and everything else - we can't see a club like Leicester, with its history, go to the wall.
"That's why a number of us have got together to try and do something about it."
"This is not about one person or anyone's ego trip, especially not mine. It will take lots of money to take over the club and run it.
"There are a number of us who have pledged some money to try and get this thing off the floor and we're still looking for people.
"We want to unite the people of Leicester behind the club. If anyone wants to make a decent donation they'll be more than welcome."