Bmi british midland's new no-frills airline is to be called bmibaby. The new airline will begin services from East Midlands Airport in Birmingham on March 23rd.
Managing director Mr Tony Davis says he has been delighted by public response and hopes to increase its range of destinations.
Chief executive Mr Austin Reid says: "We are committed to providing genuine competition to consumers in a wide range of markets, including the niche market of no-frills travel."
Bmibaby will be flying a dedicated fleet of Boeing 737-300 aircraft to Barcelona, Nice, Palma, Malaga, Faro and Alicante.
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Internet fares on bmibaby will start at just £25 sterling each way, and seats will go on sale later this month.
PA