US food company Kraft Foods said today it would cap portion sizes and provide more nutrition information amid growing concern and even lawsuits due to rising obesity rates.
Kraft, the biggest US food company, said it will limit portion sizes in single-serve packages, eliminate all in-school marketing and provide nutrition labelling in all markets worldwide, including those where it is not required.
Kraft said the changes it will make will include advertising and marketing to children to encourage appropriate eating behaviour and active lifestyles.
Food companies and fast food chains have faced increased criticism for producing unhealthy, fatty foods. Obesity among adults in the United States has doubled since 1980, and tripled among adolescents, according to the US surgeon general.
Last week, New York City's school system decided to remove candy, soda and sweet snacks from school vending machines.