Today saw the start of a two-day fair in the heart of wealthy Manhattan aimed at bringing the talents of young Irish people back home.
The cross-border initiative was launched by Stormont Higher and Further Education Minister Mr Sean Farren and Minister for Health and Children Mr Michael Martin.
The Jobs Ireland campaign has joined forces with Northern Ireland's Back to your Future campaign to present the face of a new, confident island.
More than 10,000 people are expected to attend the event - the first of its kind to be organised by the respective organisations in both parts of Ireland.
Both men will be pushing the message that Ireland is now the place to be, with improved salaries, a great quality of life and the prospect of peace.
Mr Farren told New Yorkers, blitzed by negative images of Northern Ireland that it was "the place to make a better and brighter future."
"In the past, thousands of our brightest and best young people have felt that they have had to leave home to further their careers," he said.
"Now all that has changed - instead of looking for jobs for people, now we are looking for people for jobs."
Speaking at the conference centre on Fifth Avenue, Mr Farren spoke of the fast-growing opportunities now to be had.
"What we are hoping to do at this Jobsfair is to highlight those opportunities and encourage those who left and indeed others, to look at what's on offer on this side of the Atlantic.
"We want to attract back high quality skills and people."