Parents hoping to buy the new Microsoft Xbox 360 video game and entertainment system, which will have a starting price of €310 when it becomes available here next month, may face an uphill battle if they want one in time for Christmas.
The launch of the product in the US yesterday led to long queues at many retailers, and prompted some 4,500 toy stores to hold special midnight openings. But despite concerted efforts by manufacturers and retailers here, it is expected that demand for the new product will outweigh supply.
Microsoft Ireland warned yesterday that anybody hoping to purchase the system should preorder it as soon as possible if they want to get it for Christmas. Even then, due to demand there are few guarantees that it will be available in time for Christmas Day.
Orla Sheridan, manager of Microsoft Ireland's home entertainment division, said some 5,000 workers globally were working round the clock to manufacture the product.
"I think no one could guarantee it, even with our [ weekly] shipments," she said. "I would say if somebody wants the Xbox 360 as a Christmas present, place your preorder now."
Retailers yesterday reported high levels of preordering of both the Xbox 360 and the rival Sony Playstation Portable (PSP), with both Gamestop and Smyths toy stores predicting intense demand.
The new XBox 360 provides significantly enhanced gaming and high-definition graphics. Some three million units are due to be shipped globally in the next three months. It will be available here on December 2nd.
Niall O'Hanrahan, managing director of Sony computer entertainment Ireland, which manufactures the PSP, said it expected to sell at least 50,000 additional units in the runup to Christmas. This will bring to 100,000 the number of PSPs sold since it became available in September. The PSP retails at about €259.
At the time of the PSP launch, many shops ran out of supplies. But while some shops may not have it in stock from time to time, Mr O'Hanrahan said Sony expected to see a full supply in stores by this weekend. He advised customers to keep in contact with their local toy store.