Hair today, hair tomorrow: Shaun Pulfrey, a hairdresser whose hairbrush was dismissed as hare-brained in the Dragon's Denlast year, has landed a multimillion euro contract with Boots, which will stock the Tangle Teezer from next week.

A year ago the business gurus on the BBC2 show declined to spend €100,000 on a 15 per cent stake in the company. Sales have also taken off at hair salons and online and the 47-year-old's turnover this year will be over €1m.