Partygoers were today urged to take personal responsibility for their drinking to ensure a safe St Patrick’s weekend for all.
Drinkaware.ie, an initiative by the drinks industry awareness group Mature Enjoyment of Alcohol in Society (Meas), has called on revellers to avoid excessive drinking.
"This weekend, drinkaware.ie is challenging consumers to break that typical Irish stereotype of excess and public drunkenness which has, for far too long, been synonymous with St. Patrick’s Day celebrations," chief executive Fionnuala Sheehan said.
According to research carried out for drinkaware.ie, 81% of over 18s believe that being drunk in public is very unattractive to the opposite sex, while 83% believe that being drunk in public is becoming less acceptable.
The group's website includes tips for revellers to enjoy all the festivities without going overboard.