Dinky, slinky and ultra-cool was the message accompanying the launch of the Nokia's latest model in its consumer-focused handset range - the 8310. In the plush surrounds of Dublin's Spy bar, the launch continued Nokia's drive to harness the consumer market by presenting its handsets as stylish, youthful and, most of all, provocative. Available this month, the "hand-accessory" will cost around €250 with first-time connection and upgrade prices still to be decided. The 8310 is the first Nokia handset with ability to be GPRS enabled, which gives instant or always-on WAP connection. It also supports fast data connections, working on three speeds.
GPRS, or General Packet Radio Services, is considered to be the stepping-stone to third-generation (3-G) technology and is expected to transmit data at speeds capable of delivering video content on handsets. However, commercial GPRS services have yet to be launched in the Republic. ESAT Digifone and Eircell have rolled out GPRS networks and have completed client trials but, as Eircell said, "We will not launch GPRS until we can guarantee a good customer experience. That cannot be achieved with the current handsets on the market". Digifone said it was pleased with the corporate customer trials, but there would be no launch until a sufficient number of hand-held units and data cards are available.
None of this will undermine the demand for the 8310, according to Nokia, which believes its attraction as a style and fashion item is its real selling point. It will be equipped for GPRS and "bluetooth" - technology that supports local wireless networks. It will also incorporate WTAI, or Wireless Telephony Application Interface.