Chances are, you are probably more familiar with American Apparel – the new retail success story opening in Grafton Street later this month – than you realise. All those bright-coloured T-shirts, zip-up hoodies and skin-tight trousers beloved of students are the brand’s signature pieces.
Not forgetting slinky dresses (above). The difference is, logos are out and sweatshops are banned – the label has attracted as much attention for its progressive labour practices as it has for its often controversial advertising campaigns. In just a decade, it has grown from three to 230 outlets. Next stop, 114 Grafton Street, Dublin 2.