HERITAGE:THE TULLAMORE Dew Heritage Centre is to be upgraded by the company's new owner, William Grant and Sons, as part of its ambition to make it a major tourist attraction in the Midlands.
The original centre was opened in the old bonded distillery warehouse in 2000 as a joint venture between C&C (then brand owners), Fáilte Ireland and others.
William Grant and Sons say the new centre will include state-of-the-art facilities with an interactive Tullamore Dew history, a whiskey tour and expert tasting sessions.
The company hopes that the revamped centre will open in time for next year and attract around 40,000 visitors a year.
Tullamore Dew is the second largest selling Irish whiskey in the world – shifting 8.35 million bottles last year.
The brand was acquired by William Grant and Sons in 2010 and is one of its six core global brands.
