Fiat still has a way to go

After years in the wilderness, Italy's most famous small car manufacturer has re-entered the family car market.

After years in the wilderness, Italy's most famous small car manufacturer has re-entered the family car market.

Renowned for producing superminis, Fiat recently launched its newest, and largest, car - the Croma - in Ireland.

More an estate than an MPV, Fiat hopes its new Croma will tempt buyers from both sectors by offering them the best of both worlds. Because it stays true to the traditional five-door estate design rather than the high-sided MPV model, the Croma is more car-like and doesn't suffer quite as much from the utilitarian look of many of its competitors.

This design also means the Croma is more aerodynamic than its MPV rivals, which translates into improved fuel economy. Fuel efficiency is further helped by the option of three diesel powerplants. There is a 1.8-litre 140bhp petrol also available, but it is the diesels that shine through.

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The Croma is undeniably practical. It will comfortably accommodate five adults and their luggage. The car is also safe - five EuroNCAP stars - and is packed with technology.

Although it offers the practicality and the engines demanded by the market, the Croma disappoints. Even on a short drive, it becomes clear that the Croma's steering is too light.

Then there is a question of quality. Even with a four-year warranty, one has to wonder how many times that warranty will be claimed on when in a test car that had covered only a very short distance, a warning light was permanently lit and a variety of knocks and rattles emanated from several points around the car.

Fiat is considered to be a value-for-money brand and yet the base 1.8-litre petrol Croma costs €27,995, which is €2,500 more than an entry-level petrol Passat. The diesel offerings however are more on par with their competitors.

In Ireland, Fiat sales have been on a downward spiral for several years. The Croma is facing an uphill battle if it is going to tempt those buyers away from their more confidence-inspiring marques.