COSMETICS company RoC makes grand promises for its latest product which comes with the rather terrifying name of ChronoBlock.

According to the information provided, this cream will block out no less than 98 per cent of the causes of skin ageing - UV light, free radicals and natural deterioration - with the combined activity of Retinol, UVA/UVB filters and anti-oxidants. Retailing at £12.95 for 40 ml, ChronoBlock is now available at all RoC stockists.