For fans . . .
Don't hog the TV
Plan ahead - trade a long TV soccer session for a family day out, have a TV-free zone every day, work out what's "unmissable" and what's not, (e.g. you could probably live without all matches involving Bulgaria)
Don't neglect domestic chores
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Don't drink too much. Show some interest in your partner
For non-fans
Don't hog the TV.
Don't stand in front of the TV to make a point
Do try watching a match or two with him/her; it might be funnier than you imagine
Do keep to yourself your view that it's utterly futile to shout at people who can't hear you and are paid too much to be bothered anyway . . .