Here at the IT, we're all in favour of avoiding the sun (and preserving our collective, porcelain-fine skin) but we also like to avoid spending a fortune. There are plenty of fine sun-protection products with a high SPF but low price-tag on the market now.

Why, therefore, pay £83 sterling for La Prairie's new Cellular Anti-Wrinkle Sun Block (and £20 for the same company's SPF 15 Lip Treatment), when much the same benefits can be experienced for a quarter of the price? Our advice for whenever summer deigns to arrive this year: stay out of the sun and shop around for a more affordable protection cream.