One of the more interesting new arrivals to the e-commerce arena is wed-ireland.com. This online wedding publication is targeting a potentially lucrative niche, where couples can announce their engagements and plan their weddings online. The site features a number of wedding-related services including a showcase of wedding photos for friends and family worldwide to view. The service is currently free to couples as it attempts to build traffic to the site.

There are restricted areas where friends and family can leave a message for a registered couple which only they can read. There are obvious advantages here for publishing wedding lists which can usually only be viewed at the relevant shop.