Apart from pacifying discontented franchisees Frenchman Patrick Gournay, soon to move into the top management slot at eco-friendly cosmetic retailer Body Shop, will have his ear to the ground for some unhappy rumblings from the Amazonian jungle. Natives of the Kayapo tribe from the Brazilian rain forest, one of the beneficiaries of the Body Shop's socially aware Trade Not Aid marketing initiative, are getting restless, unhappy at the way their symbiotic association with big business had developed.

Some 4,000 members of the Kayapo tribe gather nuts from which oil is extracted, an arrangement initiated by Body Shop founder Anita Roddick. But the tribe claim that not all villagers were given work, an inequality which has strained relations between three different Kayapo villages. Tribal chieftain, Pykati-re, was also annoyed to be featured on Body Shop posters giving the thumbsup sign, claiming the use of his image was not part of the deal. The chief is reportedly trying to raise money for legal costs to pursue his claim. As always civilisation carries a price tag.