MALE models, BMWs, hiphop music, nightclubs and basketball are among the images being used to sell Christianity on British TV in the run up to Easter. They will form the basis of the first TV advertisement by the Church of England which is due to be screened in the West Midlands over three days next week.

The 30 second advertisement aims to turn young people on to religion by featuring a series of trendy young worshippers. It has a potential audience of three million.

"The film aims to intrigue young people aged between 15 and 30. The object is bluntly, to put bums on pews," said Sue Primmer who helped design the campaign. Maybe the Central Bank would sponsor an Irish version?