Sony's credit rating cut by S&P

Sony, reeling from four straight annual losses, had its credit rating lowered one level by Standard and Poor's because of concerns…

Sony, reeling from four straight annual losses, had its credit rating lowered one level by Standard and Poor's because of concerns about an earnings recovery by the Japanese consumer-electronics maker.

The company's long-term ratings were lowered to BBB, S&P's second-lowest investment grade, from BBB+, the ratings company said in a statement today.

The outlook was set at negative, reflecting a view that ratings may be cut again in the absence of "solid signs of recovery" in Sony's credit quality within a year, S&P said.

Sony cut its annual profit forecast 33 per cent last month as it suffered from slowing demand and a strong yen.

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A recovery in the earnings of Sony's main consumer-electronics businesses will remain slow, and there are downside risks in the businesses, S&P said.

It's the second downgrade for Sony this year by the S&P, which cut the Tokyo-based company's ratings in February one level from A-.

Moody's Investors Service on August 6 placed the company's credit ratings on review for downgrade, citing weaker demand and a stronger yen.

The maker of Cyber-shot cameras and Bravia TVs had its long-term rating already cut one level by Moody's in January.

Sony shares rose 0.2 per cent to close at 969 yen in Tokyo today, compared with a 0.3 per cent advance by the benchmark Nikkei 225 Stock Average.

Bloomberg