Irish telecoms firm Cubic telecom has made a new move to further its reach in the mobile market, setting itself up as a mobile virtual network operator (MVNO) in the UK.
The company, which specialises in providing low-cost international roaming services for mobile users, has partnered with Vodafone's UK network to provide the service.
The agreement means that customers of Cubic Telecom's pre-paid MaxRoam product, which provides low-cost text and data in 230 countries using more than 600 mobile networks, will be charged local rates while in the UK without having to change sim cards. Cubic’s customers already living in the UK, meanwhile, will be able to use the same sim card at home as they do when travelling, using Cubic’s multi International Mobile Subscriber Identities (IMSI) technology.
"The average MVNO is nationally focused," said said Cubic's commercial director Gerry McQuaid. "We're aimed at a global market."
The product is aimed mainly at non-European customers who travel to the UK regularly, cutting down on costs for calls and data.
Vodafone UK's director of wholesale Nick Parbutt said the deal supported the network's strategy of recruiting the right growth partners into its business.
