Siemens' current TV ad shows that a brand image campaign, even for such a diverse company, can be emotive and inspiring. The 60-second ad which focuses on the human benefits of the products made by the electronics and electrical company is an international ad, with the campaign being handled in the Republic by Des O'Meara & Partners.

According to Mr Michael O'Connor, marketing manager of Siemens Ireland, the television campaign is the first part of a £400,000 (€548,170) programme to build the brand in the Republic in the run-up to the company's 75th anniversary celebrations.