Film spinoffs help Lego build 15% rise in profit

Lego said full-year revenue jumped 13 per cent, outpacing the building-block maker's competitors, helped by new toys based on The Lego Movie.

Sales rose to a record 28.6 billion Danish kroner in 2014, with double-digit growth in all regions, the closely held company said. Net income rose 15 per cent to seven billion kroner.

The toymaker ruled out an initial public offering.

Sales have increased every year for the past decade as chief executive Jörgen Vig Knudstorp focused on the company’s main Lego brick products and sold theme parks.

Lego gets about 60 per cent of sales each year from new collections, which have included sets based on The Lego Movie, which came out in early 2014.

Lego is expanding in Asia to tap emerging markets. – Bloomberg