Name: Desmond O'Flynn.

Title: Commercial manager Ireland, Paramount Home Entertainment, the video and DVD product distributor.

Home: Blackrock, Co Dublin.

School: Glenstal Abbey, Co Limerick.

University: Trinity College, Dublin.

Marital status: Married to Claire.

Children: Three - John, Lucie, Cecilia.

Most important life event: Almost drowning in Lough Derg.

Biggest business break: Being awarded the European Commission scholarship to Japan, 1980.

Biggest business mistake: Not learning German.

Time of getting up: 7 a.m.

Time of finishing work: Anytime between 6 p.m. and 8 p.m.

Favourite breakfast: Cafe au lait and croissants.

Form of exercise: Set dancing and hillwalking.

Holidays: French Alps.

Favourite TV programme: Horizon or Later with Jools Holland.

Favourite radio programme: The Last Word.

Car: Citroen Xantia.

Commuting time: 10 seconds . . . I work from home

Pet gripe: Driving in Dublin.

Worst thing about travel: The artificial lighting in waiting lounges.

Favourite tipple: Glass of red wine.

Favourite restaurant: Brasserie na Mara.

How do you spend your free time: Being as warm and wonderful to my family as possible.

Who do you most admire: My mother, Monica.

Dying words: Can I star in the sequel?