Name: Louis Copeland.

Title: Managing director, Louis Copeland & Sons.

School: St Patricks, Drumcondra, Dublin.

Marital status: Married to Mary.

Children: Louis, Avril and Rachel.

Home: Dartry, Dublin.

Most important life event: Marriage and children.

Biggest business break: Winning FHM magazine's Retailer of the Year - Britain and Ireland, last December.

Biggest business mistake: Those lime green jackets!

Time of getting up: 6.15 a.m.

Favourite breakfast: A fry.

Holidays: Skiing.

Favourite TV programme: Coronation Street.

Favourite radio programme: Various programmes on RTE Radio One.

Car: BMW.

Commuting time: 15 minutes.

Favourite airline: All Irish airlines.

The worst thing about travel: Delays.

Favourite bank: Anglo Irish Bank.

Favourite tipple: White wine.

Favourite pub: Keatings, Jervis Street.

Favourite restaurant: PD Woodhouse.

How do you spend your free time: Asleep.

Person you most admire: Dustin.

Dying words: I hope you're being served.