The marketing gurus at Jurys have been working hard for their money. Almost a year after the acquisition of Doyle's hotel group and after pouring some £400,000-£500,000 of investment into researching corporate branding, they finally unveiled their new, refreshed image to journalists last week.

And the result? The new group will be named Jurys Doyle, the new logo merely elongates the face of their old logo and the Berkeley Court, Burlington, the Westbury and The Towers hotels will keep their names. Small wonder the group has chosen "constancy" among its branded core values.