Liverpool supporters with a few bob to invest may soon have the opportunity to buy shares in the club.
Liverpool Football Club has appointed a top London firm this week to advise on its future options including the possibility of a flotation. The club has selected Schroders, the investment bank, to examine how it will react to the enormous changes being seen in the football industry.
As well as a flotation, a tie up with a media company could also be considered, along with other options. It is expected Schroders will also consider ways for the club to fund plans to ramp up its efforts to qualify for the prestigious European Champions League. While Liverpool has a strong record of qualifying for other European competitions, it has not yet played in the Champions League, which is seen as the most lucrative title to win. Some analysts have said winning the title can mean a club earning around £25 million (#32 million).