REPRESENTATIVES from the European lingerie industry, meeting in Paris this week to discusses the finer points of lift and separate engineering, were regaled by some uplifting comments from conference speakers.

Delegates to the first ever pan European lingerie conference were told by conference organiser Pierre Alain Berend that "in brassieres you will find gold".

The industry was "very profitable" and would remain so for those "fantastically elastic" in dealing with change. European woman are apparently willing to spend more on premium quality undergarments but are fickle and have little brand loyalty. Firms who want to "stay on top" were, urged to pay more attention to mature tastes and the needs of the "older woman". Delegates were also cautioned that the consumer is becoming more unfaithful "if not to her husband, then to her brand of corsetry".