Kilkenny Irish Beer is being repackaged both in terms of its livery and the product itself.

The Guinness-brewed cream beer is being reformulated to look lighter while the logo has been redesigned for a sharper, more contemporary look.

The new image will be supported by a £1.5 million television campaign devised by the brands British-based agency Howell Henry Chaldecott Lury and Partners which has handled the account for the past year.

The campaign will break on RTE and Network 2 later this month.