Broadcasting via: Cable in urban areas and MMDS in rural areas.

The bundle: 200 channels via cable service, 60 channels on MMDS

Available from: late 2000

Price: Basic service will cost less than £20 per month for about 20 channels which the company feels is competitive given that it includes a telephone line which would currently cost £12 from eircom

Competitive advantage: IMC are is part of Princes Holdings who have which has already experimented through their its Unison set top box with providing web services on tv.