The lobbyist's secret:

I think the determination to hold the ground is the most important aspect of a lobby.

The softly, softly approach:

We do not tend to get into conflict with the Government.

On falling foul of the Competition Authority:

I am not trying to be over-confident about the situation. But our interests have been threatened many, many times over 200 years and we have managed to withstand the blast and make our representations.

The variety of drink prices:

If there was a total cartel we would all be selling drinks at the same price and that is manifestly not true.

Taxing drink:

We have always taken the view that tax on alcohol is too high, and it is a major factor in determining price.