Guinness is set to begin a new advertising campaign in a bid to further win more drinkers in the 21 to 29 age group. The campaign continues the twins concept of its earlier advertisement series. New research shows that Guinness sales to young adult drinkers has risen by 11 per cent in the last six months.

Guinness brand manager, Ms Kay McCarthy, said the twins campaign has contributed to the latest increase. "Qualitative research shows that younger drinkers now view Guinness as a contemporary beer and are starting to drink it at a younger age" she said.