Dunnes, Shell alliance

Irish Shell is to join the 800,000-member Dunnes Value Club in a new marketing alliance

Irish Shell is to join the 800,000-member Dunnes Value Club in a new marketing alliance. From tomorrow Value Club members can use their existing card at Irish Shell's 240 stations throughout the Republic to accumulate points. Irish Shell stations in the North will join the scheme in October.

Value Club points on Irish Shell motor fuel purchases will be obtained on the same basis as in Dunnes Stores, with one point received for every £1 spent. Points accumulated through the scheme are converted to money-off vouchers and mailed to members each quarter and can then be redeemed against purchases in Dunnes.