Datalex, the Dublin-based travel software company, has won a contract to provide reservation services for Mexicana Airlines, one of Latin America's largest carriers.

Datalex and NCR, a specialist in "relationship technology" software, will provide Mexicana Airlines with customised market profile views of its reservation data. Using Datalex's Ariva MarketProfile product, Mexicana sales and marketing employees can analyse market share, identify new markets, evaluate current carrier alliances and measure travel agency performance.