Is there no end to it? You can fly Virgin, go by rail with Virgin, buy Virgin records, invest in Virgin PEPs and, from today, you can even kiss and make up with Virgin following the launch of a new range of cosmetics. The range of 500 "body cosmetics" for men and women, ranging from shower gels and shampoos to lipsticks and blusher, are designed to offer premium quality at an affordable price. Branson said he was planning to open up 100 shops and sell the goods door to door Avon-lady style with 5,000 cosmetics consultants.

Branson said the range took his vision of a complete Virgin Lifestyle a step further. "Our aim is to look after somebody from when they are born," he said.