ESPN do deal to show ties live from next season

ENGLISH FA CUP: ESPN WILL show live FA Cup football from next season, after agreeing a deal with the Football Association in…

ENGLISH FA CUP:ESPN WILL show live FA Cup football from next season, after agreeing a deal with the Football Association in England to fill the gap left by the collapse of the pay-TV broadcaster Setanta. The move draws to a close a saga that has run on since March, when doubts emerged about Setanta, whose subsequent collapse in June, one year into a €166 million, four-year deal, sparked financial concerns at the FA.

The FA had held extensive negotiations with the BBC, hoping to rebuild a relationship that was damaged when the former FA chief executive Brian Barwick opted for a €470 million deal with ITV and Setanta over a bid from the BBC and Sky. But with much of the BBC’s budget committed to Formula One and elsewhere, and concerns at ITV about the prospect of sharing the rights with a terrestrial rival, ESPN’s more financially attractive offer is believed to have been rubber-stamped at yesterday’s FA board meeting.

ESPN’s offer is thought to have been 60 per cent higher than that tabled by the BBC, although it was still worth substantially less than that paid by Setanta. ITV will have first pick of matches but ESPN will show two live games per round.

ESPN’s deal will not start until the beginning of next season. In the meantime the FA will continue to sell the rights to one extra game per round to ITV and broadcast one free over the internet. The online experiment has been considered a success and the FA plans to continue the innovation next season.

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Next year the number of live Premier League matches ESPN has the rights to will be halved, to 23 per season.

The rights to two live FA Cup matches per round, and joint rights to the final with ITV, will give the channel access to valuable content at a time when it faces losing subscribers.

The contract is thought to run for at least four years, despite ITV having only two years to run on its €305 million deal, which also includes England’s competitive home internationals.

  • Guardian Service