Pros and cons of price-cutting

Madam, - Tony Allwright (October 21st) makes an excellent case for allowing Dunnes Stores to sell goods at below cost to its …

Madam, - Tony Allwright (October 21st) makes an excellent case for allowing Dunnes Stores to sell goods at below cost to its customers.

He puts the point that below-cost selling and the aggressive discounting it leads to has a very beneficial effect on the prices in large supermarkets and in the wider retail market. He is unconcerned by the financial effect on local, smaller shops.

His letter should have started with the sentence: "There is no possibility that I will not be able to drive a car at any time in the future". - Yours, etc.

Dr MICHAEL J. GANLY, Commons Road, Louglinstown, Co Dublin.