Vodafone Ireland has secured a three-season deal to allow customers with 3G phones watch video clips and highlights from the Premiership.
The rights package starts from the 2004/05 season and will be offered jointly by Hutchison 3G Ireland branded '3'.
Vodafone and 3 customers will have access to near-live' picture messages, match scores and audio bulletins of all 380 FA Premier League matches each season.