Shops in the State have been asked to delay Christmas advertising campaigns - as a gesture of goodwill towards the less well-off.
The plea was made today by Family Affairs Minister Ms Coughlan, who said: "The recent arrival of Christmas in the shops is putting families under pressure - especially those with young children."
And she added: "The creeping commercialisation of Christmas makes it more expensive as shoppers yield to advertising and peer pressure.
"Christmas is no longer the great event that is anticipated from December 8th, once the traditional first day of shopping and the season of Advent.
"It is now a marketing dream as it starts in mid-October, well before the arrival of the ghosts and pumpkins of Hallowe'en.
"Families with young children are being hit by advertisements, dressed shop windows and glitzy Christmas displays before Hallowe'en has even taken place."
Ms Coughlan said she had contacted the Chambers of Commerce of Ireland, asking them to consider requesting members "in the spirit of the season to impose a voluntary embargo on Christmas advertising and promotions until December as a gesture of goodwill".
The minister declared: "For poor families in particular - and especially those with young children - the constant advertising and marketing is hardly a reminder of the joy of Christmas, but more the stress of trying to cope with an increasingly expensive celebration."
She also confirmed that - despite "tougher economic times, nationally" - she had secured Government approval for the payment of an extra week's social welfare benefit in the period before Christmas "to help people in need over this period".
Ms Coughlan said the move would aid 805,000 recipients, as well as an estimated 421,000 dependents.