Lidl Ireland and Aldi Ireland have announced a 10-cent reduction in the price of two litres of own-brand milk.
Lidl was the first to announce the move on Friday in what it said was the first such cut from any big retailer since 2023.
The move sparked an almost immediate reaction from Aldi with other rival supermarkets expected to follow suit, with significant price matching a long-standing feature of the Irish supermarket space.
The price of two litres in Lidl will fall to €2.35, with a pro-rata price reduction across its range of milk products.
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Aldi is also cutting the price of two litres of milk to €2.35 along with reductions across all milk its milk products from Sunday.
Lidl said the move was part of a wider series of price reductions that will come into effect on everyday essential items.
“We understand that rising inflation and the cost-of-living crisis has posed significant challenges for our shoppers as well as our suppliers in recent years,” said Lidl Ireland chief executive Robert Ryan.
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He said the price drop “represents a significant investment, but we are determined to support our loyal shoppers and reduce prices on the products that matter the most to demonstrate our commitment to always being the best value retailer in the country”.
He said its customers could expect to see “further price drops in the coming months”.
Managing director of Aldi Ireland Niall O’Connor said “this announcement on milk is part of our ongoing campaign of price cuts on household essentials and is another illustration of our commitment.
“We fully understand the pressures on households and are determined to help their budgets stretch further. That is why we continue to lower our prices so that our customers can always be sure that when they shop with ALDI, they can get great quality products at the best price.”
While the general rate of inflation is 2 per cent, grocery price inflation is running at more than three times higher.
According to the most recent figurers from retail analysts Kantar World Panel, supermarket price inflation was running at 6.3 per over the latest 12-week period compared with a rate of 5.4 per cent in the previous 12 weeks.
