Life is beautiful in the new, digital world. You are walking high in the Pyrenees, and even though you are slightly lost and have no water left, you're not in the slightest bit worried. Thats because you have your fantastic mobile phone in your pocket, and if things get rough you can just call for help.
Its late in the afternoon, and you think it may be time to put in that call, but first you must check the latest GAA scores using the phone's WAP browser.
Your team has won - fantastic! Now for that rescue operation. Oh no, your battery is dead. And what is that howling noise? It sounds like - it couldn't be - a pack of wolves! Darkness falls.
If only you had chosen the Solar Jacket, instead of that pretty piece of coloured dreck you are wearing now. This Italian invention has a small but powerful solar panel that transforms the suns rays into electricity.
It can recharge your mobile phone in just under an hour, and it can even use artificial light too. It also has a special pocket, with a steel fibre lining, to protect you from the phones electro-magnetic rays.
The Solar Jacket, around £1,000 (€1,270 ) will be available soon from stockists of Paul & Shark (www.paulshark.it) clothing.
