Name: Jeremy Crisp.

Title: Deputy managing director, QMP D'Arcy Advertising.

College: Trinity.

Marital status: To Emma.

Children: Harry.

Home: Ranelagh, Dublin.

Most important event: Watching Harry being born.

Biggest business break: Launching Blackcurrant Tango in the UK.

Biggest business mistake: Listening to casual advice.

Time of getting up: Over to you Harry.

Time of finishing work: When it's done.

Favourite breakfast: Bowl of Sugar Puffs with my family.

Form of exercise: Lifting 22lbs of Prime Harry every day.

Holidays: Somewhere new.

Favourite TV programme: The Simpsons.

Favourite Radio show: The Last Word.

Commuting time: 10 minutes.

Car: Alfa Romeo.

Favourite airline: Virgin.

Worst thing about travel: Everyone else.

Favourite bank: First Direct.

Favourite pub: The Stag's Head.

Favourite drink: Smithwicks or a Cosmopolitan.

Favourite restaurant: Palais de Jardin, Covent Garden.

How do you spend your free time: Carefully.

Person you admire most: Graham.

Dying words: I wasn't consulted about this.