Name:

Paul Keogh.

Title:

Managing director, Polygram Records/chairman IRMA.

School:

Belvedere College, Dublin.

University:

UCD.

Home:

Dublin.

Membership of clubs:

Old Belvedere Rugby Club.

Biggest business break:

Either handling the launch of Budweiser in Ireland for Guinness, or signing Boyzone.

Biggest business mistake:

A daily occurrence.

Time of getting up:

7 a.m.

Time of finishing work:

Varies - this is the entertainment business.

Favourite breakfast:

Big greasy fry.

Exercise:

Gym - Iveagh.

Holidays:

America every year plus the odd exotic treat.

Favourite TV programme:

Top 30 hits.

Favourite radio programme:

The Breakfast Show, Today FM.

Car:

Jaguar.

Commuting time:

One hour.

Favourite airline:

Aer Lingus.

Worst thing about travel:

Currency.

Favourite bank:

A friendly one.

Favourite tipple:

Guinness or Red Wine or both.

Favourite pub:

Moore, Grangecon, Wicklow.

Favourite restaurant:

Sian Thai, Monkstown, Dublin.

How do you spend your free time:

Sleeping.

Person you most admire:

Madonna.

Dying words:

"Is it my round?"